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Why Your Company Should Have a Blog - An Example
By Maria Palma
Blogging is becoming quite popular as a
way to share news and thoughts. However, blogging is also
being used by businesses to share information with customers
or potential customers.
I'm a firm believer that every business
should be following what people are saying about them via
social networks and social media. Likewise, I believe that
every business should have a blog as well.
Many people in business think that there
is no benefit to having a company blog or participating in
social networking. They wonder if there is any return on
investment in time. Well, recently the computer company Dell
reported making $3 million in sales due to Twitter. How's that
for return on investment?
So, why should you blog for business?
With a blog your business has more of a
chance of being found in a search engine like Google or Yahoo.
Compared to regular static websites, blogs are updated more
often and provide fresh, relevant content.
Another benefit of blogging is that it
enables your business to interact with current and potential
customers, thus building an online community of loyal
customers who value your product and/or services. On your blog
you can provide value via informative tips, news or articles
on topics related to your business and you can answer
customers questions as well. Through your blog, you establish
a relationship with your customers and they will remember you
the next time they need your product or service.
An example of a business that provides
value to their clients via a blog is Complete Dental Health in
San Diego, California. Complete Dental Health not only has a
regular website that has information about their business, but
they also have a link to a blog that provides news, tip and
advice on how to take care of your teeth.
So let's say that someone in San Diego
needs a new a dentist, however this person likes to read blogs
and wants a dentist who has a blog. This person goes to Google
blogsearch and searches for "San Diego dentist". The Complete
Dental Health's blog shows up near the top of the search
result. This person reads the blog and likes the information
provided. He/she then decides to call Complete Dental Health
to set up an appointment to meet with the dentist.
It's easy to see the potential to gain
new clients or sales when you start blogging for business. Now
do you still think blogs are not worth your time?
Maria Palma is a freelance writer and internet marketer. Get
more information about the San Diego cosmetic dentist
mentioned in this article by visiting the blog at
http://www.completedentalhealth.com/blog
Courtesy by
www.infosecrets.mobi
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